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Re: Getting ranking on iTunes

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Re: Getting ranking on iTunes
by Jonathan Miller on Feb 13, 2007 at 3:55:13 pm

Hi Scott,

I just checked out your page on the iTunes store (thanks for emailling me the link to your podcast) and can see a few ways to improve your listing to get some more attention. Keep in mind that these are just suggestions as I have no concrete proof that they will actually help. It's just my experience!

1. Improve the picture you use for your podcast. While your host's chest is very cut and impressive, Apple is also interested in a logo. If you can redesign the image to incorporate a logo, you will be better prepared to have your podcast featured on the front page of the directory if they like your content.

2. Expand your Podcast description. This help in two ways. First, Apple likes a nice, detailed description (they explicitly say so) and secondly it just provides more keywords to hit on when people search for podcasts. For instance, you mention "strong core" but don't actually use the term "abs" in your description. You say "Swiss Ball" but not "Fit Ball" as well. Flesh it out and put more keywords in there.

3. Make sure you use keywords in your RSS feed in the channel information, as well as the item information. These can be different and will help with searching. For instance, you can have general keywords in the channel section that describe the series, and specific keywords releated to a certain exercise for the episode in the item section.

4. Get reviewed. This is pretty powerful as I see my ranking go up every time I get a new review.

5. If you want to up your subscriptions in iTunes, promote the fact that the podcast is available in iTunes at the beginning or end of the videos. You have a large following on YouTube, but they may not know they could have the videos on their iPods! (I haven't watched many of the epiosdes to see if you've already done this...)

That should be a good place to start. I hope it helps!

Jon



TreeLine Productions
Fort Collins, CO USA

Currently producing these popular podcasts:


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