I can help with the Youtube and Facebook questions direct from Vegas, but I am confused about something.
Sony Vegas Pro comes with DVDA . Which version of Vegas to you have? Even when I bought Vegas MovieMaker Platinum, it came with a non-pro Version of DVDA. Your Download or original media should have included it.
For YouTube or Facebook, if your source is 720x480, I'd render to a .mov or .MP4 format. To avoid "blotch", pick a higher bit-rate than the defaults, by setting Custom. I never use 720x480, but I just created a quick custom template to show you.
Here are some screen shots:
Please provide us with the details of your Vegas, and we can provide better support.
Steve
Win7 Pro X64 on Dell T3400, MultiTB SATA, 8GB RAM Vegas 10e x64 DVDA 5.2(build 133) Sony HDR-CX550V