Any way to get broadcast quality from a Rip?

Hi,

Hope I'm asking in the right forum. I work for a ad company that designs TV commercials. I am trying to talk to them to convince them to bring some of this in-house, but I have a few questions for the experts here on the COW.

I have tried various Rippers, such as DVDxDV, which allows me to pull the ad from a DVD and convert the footage to usable footage for FCP. However, they have complained about the quality of the Rip, and honestly it's easy to see. (These are non-commercial DVD's. no law problems here. they are our ads put on DVD's by a professional video editing house.)

It seems strange to me that there wouldn't be a way to get the actual digital footage from the DVD, since it's, well, digital. Forgive the newbie question, but is this possible? Can I get higher quality video from a DVD rip? I wanted to pull it all into FCP and do a little demo reel for them. Show them that a lot of what they do can be done in house.

Thanks,

Dan...