Apple Compressor settings for H264 streaming video

I've searched high and low and I can't really find any guidance as far as optimizing the Compressor settings to create an H264 video which will be streamed. Starting with 1080p30 final program exported from FCP, reduced to 640x360 when run through Compressor in the H264 job.

I also would like to know if it's suggested to use any of the filter settings; for instance, somebody suggested to me that brightness and contrast filter should be applied for H264 streaming video.

If this topic has already been covered, I'd appreciate a link to it because I sure couldn't find it after looking for over half an hour. Thanks in advance.