There are different elements to this animation, but you could replicate the basic look by:
(1) photographing someone on a greenscreen then keying out the background.
(2) applying the tint effect to the person layer, and maybe up the contrast, to get the B&W look.
(3) putting a white solid behind the person layer, precomposing both layers, then using the pen tool to draw a rough mask around the person.
(4) adding a drop shadow to the layer to make it stand away from the background.
(5) adding cc page turn and animating the fold position to curl the person over.
Simon Bonner
