Re: I QUIT.... Working for nothing.

Walter,
I'm quite surprised that you would slice and dice my rant in and take it completely out of context. For example, I never said marketing was a waste. I pointed out that there is a diminishing return when based against the going rate for the service that you are marketing. And with current market conditions, it is easy to get there quick.
And of course there is my overall point, the 800 pound gorilla in the room. Good luck and fortune. It would be refreshing if those out there offering marketing (or other platitudes) as a panacea for whats wrong in this business would acknowledge that good fortune is probably a large part of their success in a dying market since there are so many variables which the fortunate have no control over. Did your marketing help? Sure. Power of positive thinking? Sure. Skills? Yes. Schmoozing? Sure. Change careers? Maybe. But so far none of the experts have offered up the magic bullet, because plenty of folks have done all that, and it still didn't work for them. At the same time, some have done none of that, and had huge success. And my take on that is simply that there is no magic bullet, and that for the most part, it's luck.
The last point I want to make is I'm quite surprised at the anger directed at guys like Andy when they post about their problems. IMO this is based on fear. The fear that they could be next. I suppose this goes along with denying the business as we know it is in a major state of decline. Whistling past the graveyard, a classic human response to fear.
It seems pointless to go on any further and discuss this.

Scott Sheriff
SST Digital Media
Multi-Camera Director, VFX and Post Production

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