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Re: New Independent Marketing Executive Program for Videographers

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Jonathan GouldRe: New Independent Marketing Executive Program for Videographers
by on Jan 20, 2012 at 7:12:42 pm

"The guy who knows those answers is the producer, editor, writer, or director."

Absolutely, couldn't agree with you more.

This is not the job of the marketing executive. The marketing executive is the catalyst. Their job is to introduce the service, see if the prospect is interested,and then set up a consultation with you.

What they are basically doing are the things that you can't (don't have the time) or are unwilling (don't want to hit the streets and promote) to do.

They don't need "magic". They need a basic understanding of the service. They need a passion for helping people and for the service. They need appreciation and they need incentive.

"If he thinks he can offer specific things to solve the communications problem, he explains those things, connects the dots, shows the strategy behind the solution, lays out the steps of the process, answering questions all along the way, and then he tries to close a deal on his company being the one that knows how to make this specific thing the specific way. By that time, the customer is likely to agree, hopefully, that this unique, crafted, custom solution is going to solve his particular and specific need. They've bought into the vision you've created, together."

This is your job as the producer. This is not the marketing executives job. But if you never meet the person, you will never have the chance.


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