Anyone who has been around for a while has been burned by this process. The only time I would consider going through a RFP process is if I had absolutely nothing else on my desk, and I mean nothing! There are companies/producers out there who can make a living doing this, probably a good one, but they have to have the personnel on staff to handle all the "BS" this process entails, I don't, and many very creative and capable people don't either, because they are in this "business" to do great creative work that is inspiring, not just punching a clock, making a buck.
Cable companies make commercials too, they just happen to suck, but they are cheap! And if cheap is the most important thing, that's not my business. (what cable companies don't give away is airtime, they charge a lot for that, while screwing independent producers)
"they have the money budgeted, so they have to spend it" I absolutely love this, no wonder the government is "going bankrupt" with a fiscal mentality like this we really are screwed in this country.
This has been a great thread, very informative, from the client and producer side.
Malcolm
http://www.malcolmproductions.com
