This looked like a Vimeo stream with all the bumping and stuttering. But I think the client got a half price deal on this one. I agree, $10,000 sounds like cost to me, break even at best. Don't think you could sustain a viable business for long with this model.
But the footage was pretty good....didn't get a real sense for the editing with the bumpy stream.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
http://www.tiltmedia.com