Chipping in with my 2 cents here since I'm quite the Net/Facebook/Blog/Twitter/Google geek and was responsible for getting our company stuff online.
For a company which still doesn't really have a website [we did buy a domain]... I think we're doing pretty OK with our blog. But we do understand the value of having a 'proper' web presence, so we're currently [finally!] working with a web designer to get things going. Unfortunately, even though I started with web design/HTML waaaay before I touched video, my web designing skills are still stuck in the '90s web era.
In fact, our blog has helped propel us to the top few pages of the Google listing because the Google bot constantly crawls our blog and finds lots of new material. All this without spending any money on AdWords. The other neat thing is, Google crawls every new post and keywords from different posts can get mish-mashed together to get interesting results.
We also have our YouTube channel which we use to upload excerpts of recent works. We also embed these videos in our blog. I think among local production houses, our presence on YouTube is quite decent since we do make an effort to tag with relevant keywords and do short write-ups.
Though there's a need to check back on our YouTube channel once in a while, since we do not disable comments [that feels a little archaic and 'cold']. There have been some really immature comments to some of our more controversial documentary videos - and I had to remove some which were potentially libelous. But other than that, it's not been too tricky.
As Matt has mentioned, your current site utilizes quite a fair bit of image maps. If it's possible, it would help to convert your site to something more text-based because then will the bots be able to crawl and index your site in more detail.
We also have a Flickr account where I upload production stills [nothing fancy, just stuff taken with my iPhone on set and tagged with our watermark]. I also upload the more prominent works onto Facebook and tag my cast and crew... this is more for fun and to keep in touch, than trying to fish for business.
Since I'm active on Twitter, I've also opened an account for the company... but haven't found what direction to take company tweeting yet. Since that's still new grounds for me [even though I have more than 4,700 personal tweets to my name!].
Kai
FCP Editor / Producer with Intuitive Films
http://kai-fcp-editor.blogspot.com
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