Yeah, way low.
At least for semi-high-endish professional production. Not a cable production.
When we get the inevitable "How much does a video cost" question, my smartass answer is always "How long is a road?" It just depends on where you want to go and what kind of scenery you'd like along the way.
Actually, I always
want to answer, "How much you got?" But I don't.
But, to wild ballpark it, for long-form stuff (and here anything longer than a :30 commercial we consider long form) I tell clients that they are probably looking at somewhere between $1500 and $5000 per finished minute. It just depends on what goes in it and how long it takes. A talking head is cheaper than Gone with the Wind, plus car chases through Tara.
Your estimate to your potential client is dirt cheap, especially if it includes the narration (talent fees) and music licensing. If the $200 Comcast production is "good enough" for them, then that's where they need to go.
T2
__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
