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Re: Never Gets Old: Value for the Price

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Re: Never Gets Old: Value for the Price
by Craig Seeman on Nov 2, 2009 at 4:49:44 pm

Ed, that's the tough part about sales.

Sometimes it involves explaining ROI to a potential client. Spending some more money can result in a quality production that can increase sales and be repurposed. There are still potential clients (no so potential IMHO) who don't get it.

Keep in mind that if you become an ad agency you can get your piece of the media buy too. This can help you manage costs knowing you get money "on the backend." At one point, the local cable company sales people had my demo on hand when the ran into more discerning clients who weren't happy with their "free" productions.



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