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Re: Never Gets Old: Value for the Price

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cowcowcow
Re: Never Gets Old: Value for the Price
by Ed Kukla on Nov 2, 2009 at 4:27:45 pm

the real problem is that pricing is all over the place.
local cable offer spots for $250 or even free. Now we all know that is real poor production; but the client thinks that is "good enough" and why pay all that extra for your services?
So you have to sell the reasons for charging more. I'm having a tough time getting through to people that they can make themselves look bad with a poorly done production. Especially those who don't buy video very often.



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