Re: Never Gets Old: Value for the Price

I would have come in with the same $5k as Grinner. Most often, I first ask what they have for a budget. Half the time, it's "I don't have any idea" and the other half tells me what they've got. I start with a personal conversation in which I talk about all that goes into the project, the man hours involved and the level of skill involved. Once they realize that it's not such a simple task, they start to understand the price.

I've commented on that "per finished minute" thing a few times. We just did a national, 2 minute spot with 38 layers of graphics for around $12k, followed by a very nice 2 hour event video for $4500. Where does the finished minute theory come in on those two?

Most often, we just hash it out and agree on a price that we're all happy with. Most often, I show them samples of past projects and go from there.

Steve Wargo
Tempe, Arizona
It's a dry heat!

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