Re: Your thoughts on music libraries and commercials?

[Tim Wilson] "Want Chuck D to record your hip hop beats? Done."

Umm, yea I guess you're right, but that's the stuff I really have no call for whatsoever. Killer, Match, and NYB libraries have sent me so many disks over the years that there is NO POSSIBLE WAY I will EVER have a use for. Maybe that's the good thing about them stopping the disks part of their service -- they won't take up so much storage space.

I discussed my specific need for corporate stuff with my Killer Tracks rep and he sent me a large portion of the Network music library and it fits our needs extremely well. We still occasionally use stuff from the others including NJJ and Atmosphere, but for our style and our clients' taste Network is a great match.

(And for those who may not understand how this works, when dealing with companies like this you don't OWN the disks and as Walter said, they send you a ton of disks for free in exchange for a deposit to be spent against licensing. Then as you continue to use them either on a laserdrop basis of annual contract, they send you new releases as they come out. Should you terminate the relationship they expect their disks BACK as they were never yours in the first place.)

There are so many true-isms in Tim's post. You get what you pay for with many things in life, music is near the top of the list. I once had a client say that our video was so much better than his old one because the one from the other company "sounded like a cheap porno movie." (I commented that we aspire to sound like the kind of movie where people keep their clothes on.)

We've also discussed here before that good production music raises the level of entire productions, just as Tim mentions. It sounds silly, but the right music can actually make a sloppy shot "look" better. Seriously.