Re: They're just not that into you....

This happened to us when we got into book publishing. Publishing must not be confused with printing. Anyone can have copies of their book printed, that is called printing. Publishing is the editorial process to get from a manuscript to a printed book. We figured out an efficient way to do this for the projects we select.

After we released our first few books which became our flagship products, word started to get around. Now with 15 books in print and another dozen in the works, we find ourselves in meetings and cocktail receptions, being handed book proposals like passing notes in study hall. We of course carefully consider new opportunities. You never know where the next blockbuster is going to come from.

So as the others have said, put yourself out there, always with your best foot forward. Solve peoples' problems. Be creative and they will come on their own schedule.

Mike Cohen