[walter biscardi] "it was really just a decision I made to move towards broadcast"
We've made the move a bit in the other direction.
When we started our company a dozen or so years ago... 99% of what we produced were broadcast commercials. A corporate gig was almost unheard of here.
Now, while commercials still make up the lion's share of our work, the corporate work has steadily gotten bigger and bigger so that it is now a sizable chunk.
Interestingly enough, when we saw a fall off in our commercial production when economic times got tight, the corporate clients seemed to start calling with more frequency.
We've also found that the corporate clients are gradually leaning toward bigger and better (and more expensive) productions. Part of that I think is just educating them that a 10-minute video of a talking head is
not good, nor is a video version of a PowerPoint presentation. But a lot of them seem to be catching on by themselves that their stuff needs to look very slick and high end.
It just depends on your particular market, what works there, and finding your niche like Walter has.
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
