Re: Pro bono vs "freebies"

[Jason Jenkins] "Wow. I can feel that pain to my very core. Often the value they place on something is directly commensurate with what it cost them to acquire it. "


And that is why I am a fan of what I call virtual billing, giving them a bill that shows what it would have cost them, had they been on the regular clock with you. It can be simple as your regular invoice, marked "comped for pro-bono" or something like that. Amazing what a difference it makes in the value perception.