Re: Advice on rate for corporate video

I think you're probably in the right neighborhood price-wise IF you can deliver. Since you are subbing out the work, you just better hope your shooter knows what he is doing.

As for margins/markups, I think most people here would be very hesitant to divulge such information. This is a very open community, but some things are over the proprietary/competitive line.

When people ask about pricing I always have the same answer. You need to calculate your price based on a thorough accounting of job expenses, overhead and estimated taxes, plus a profit based on future growth planning. Most businesses have some sort of future growth plan, with a cost attached. If you don't, then you need to go write one up even if it's a one year plan. Think of things like facilities expansion, gear, cash reserves, etc. and when you will need these things. If you need $100k in a year to meet your future plans, you will need to pull in a minimum of $8,300 in profit each month to cover that.

Short answer - You are the only one who can answer the question of how much profit to shoot for. It's all based on what you need as a business and what you think you can get from your clients.

Brendan Coots

Splitvision Digital

www.splitvisiondigital.com