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Re: Using a tradeshow to your advantage

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Re: Using a tradeshow to your advantage
by Franklin McMahon on Aug 6, 2009 at 7:07:16 pm

Plan a party.

I do a lot of events, both my own networking functions and events connecting into existing events in my city.

Approach an existing trade show, smaller ones at first, and connect with the team doing it. Pitch an after party, martini hour or something that happens on site or off-site after. Offer to spearhead it. Then find a location, most pubs, bars and halls will welcome a group of people coming in and spending money on a cash bar.

When I moved to Portland many years ago, I went around trying to network and trying to find niche groups. I ended up creating my own groups, people coming to me. And I have been doing this for years. It's fun and it's social and has gained me many many connections over the years. Envision a scenario and create it, as opposed to trying to find it. Being the host will give you a lot of promotion and leverage as a mover and shaker.

Frank

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