We have struggled with this same problem for years and years... commercial spots leaving our facility looking pristine... yet look like absolute crap on the air.
We've begged. Bargained. Pleaded. Yelled. Met with engineers at television stations and cable outlets. All no no avail. Zero.
UNTIL... we learned the secret.
DON'T complain about how the spots look. Have your
client do it (their advertiser). You'll be surprised in the different reaction, when it's the one
paying for those spots who is doing the complaining.
It might help... it might not. But I've found those stations much more receptive to even admitting there's a problem on their end when the money is doing the talking, rather than "that production company that complains all the time."
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
