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Re: Generalize or Specialize?

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Re: Generalize or Specialize?
by Franklin McMahon on Jul 25, 2009 at 2:15:34 pm


It all depends on your marketing. You can branch off into new areas and expand your business BUT you need to clearly and specifically explain these new areas in all your marketing materials and promotions.

Its good to offer a range of services, because an area you are dabbling in could be a huge part of your business a year from now, this happens a lot with media artists. But again you need to convey it clearly to new clients and especially existing clients.

Frank

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