Re: OT: Self Promotion

Hello Eli,

First of all, your work is stunning!!

Secondly, I found this forum through LinkedIn (attracted by the name) and thought I could help. I agree that you should add the award more prominently to your site. A press release can be a great way to get attention, but it can't be a fluff piece about your company.

When you stitched together those unrelated clips for your ad, you had to put them together and connect them in a way that told a story, and that made narrative sense. The same thing applies to a press release. Nobody will read it unless it tells a story - not about what you've won, but what about the award, or the circumstances, or the process was special.

There has to be a hook that draws the reader in. For instance, "child makes paper airplane" is not a story, but "3 Year Old Girl Sails Paper Airplane to Record 500 Foot Flight" is.

Also, do not email blast people about your award; they won't care. The award is great, and you deserve it, but potential clients want to know what can you do for them. What about you is special, and how will that help your clients to save time or make more money or reduce stress? You've got to build up trust and credibility before asking for the sale.

Hope this helps.

Jodi




Jodi Kaplan
http://www.kaplancopy.com/blog