OT: Self Promotion

This is a little off topic, but seeing that it pertains to my editing career and there are some great and successful editors here, I feel like it is an appropriate place to post.

I've recently won a Broadcast Design Association award for the editing I did on a TCM promo. I actually won the same award last year for the same campaign. I am pretty excited about winning two years in a row (and quite surprised). I know that last year I never fully reaped the benefits of winning the award. I've decided that this year I need to do some sort of PR for myself, but really don't know where to begin. I feel like winning awards should be something that brings me more business, but I don't know how best promote myself. If anyone has any suggestions, it would be much appreciated.

My other question pertaining to this is that I would really like to segue out of commercial and promo work into long format work such as movies and television, but really don't know how to do it. Despite winning awards with my short format work, it has been impossible to get anyone to trust that I can do long format, simply because I don't already have long format credits to my name. How can I take this award and use it to make the career move that I want to make?

Sorry this is off topic.

Best,

Eli Mavros
Freelance FCP Editor
http://www.elimavros.com