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Re: Producing a daily TV show

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Re: Producing a daily TV show
by Nick Griffin on Jun 23, 2009 at 1:02:01 pm

I too agree with all that's been said above and just want to interject one thought:

The references made so far to selling spots make it seem that Tim thinks that's an easy thing and a given that it will happen and be a reliable source of revenue. It isn't and probably won't be.

For starters, remember that you'll be selling in the same marketplace where the TV station will be trying to sell the exact same thing. Are you allowed to undersell them? Can they undersell you? Remember that they can also bundle your spots as part of a bigger package and then maintain that the spots are any price that they want them to be. You can't, so you have little to no defense against being undersold.

Next is the fact that their PROFESSIONAL ad sales people likely have long-standing relationships with the market's advertisers. Unless this is something you've been doing, you probably do not. People typically buy from those they know -- the PROFESSIONAL ad sales people who spend 40+ hours a week building relationships and selling ads.

Lastly, if nothing else about this deal seems like a potential disaster, consider the current economy. New products (including TV shows) are highly risky in normal times. Slow times just make them more so.


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