Re: Cool viral marketing campaign


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Re: Cool viral marketing campaign
by Mark Suszko on Jul 24, 2008 at 2:16:33 pm

I thought this cell phone popcorn thing was one of the dumber viral campaigns I've ever seen.
The connection to the product is weak, and the health risk connotations partially transfer to the product being sold as well, IMO.

Examples of better ones that I liked include the Geico "caveman's crib" interactive web sites, for maintaining brand in top-of-mind, while being very entertaining, and the "accidentally released" Ford "KA" spec spots where the car shows an evil personality and emnity for cats and birds. The pigeon one was excellent, the cat one was disturbing, but I think they both hit their target market pretty well.

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Current Message Thread:

Cool viral marketing campaign by Stephen Smith on Jul 23, 2008 at 2:31:08 pm
- Re: Cool viral marketing campaign by Brendan Coots on Jul 23, 2008 at 3:53:58 pm
  - Re: Cool viral marketing campaign by Stephen Smith on Jul 23, 2008 at 4:27:17 pm
    - Re: Cool viral marketing campaign by Mike Cohen on Jul 23, 2008 at 5:07:03 pm
      - Re: Cool viral marketing campaign by Stephen Smith on Jul 23, 2008 at 7:45:21 pm
        Re: Cool viral marketing campaign by Del Holford on Jul 24, 2008 at 12:34:31 pm
        Re: Cool viral marketing campaign by Mark Suszko on Jul 24, 2008 at 2:16:33 pm
        Re: Cool viral marketing campaign by Ron Lindeboom on Jul 24, 2008 at 2:56:34 pm
        Re: Cool viral marketing campaign by Stephen Smith on Jul 25, 2008 at 2:25:40 pm
    - Re: Cool viral marketing campaign by Bill Dewald on Jul 24, 2008 at 5:46:12 pm

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