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Re: One more time, Michael...

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Mike HealeyRe: One more time, Michael...
by on Jul 2, 2008 at 3:33:54 am

Michael - Are you using traffic Manager with Flip Factory? Just curious. I did some reading online and Traffic manager sounds wonderful.

As far as tape as a HD delivery option for spot work I just can't see boutiques, post houses and broadcasters trying to justify the expense. Folks I've been talking with are trying to go the same route as us and provide content in the digital domain.

I received a memo from COX corporate this week stating that they will no longer accept spots on tape after Oct. this year PERIOD! They've been using a popular online content delivery site and are going exclusive in just a few months. So, I guess it won't make a difference which decks you have in the rack. You better be able to provide tapeless spots. 90% of my agency client base places media buys with Cox and other major MSO's thoughout the US who will soon be heading in the same direction... Cox is not accepting spots in HD... YET... but I'm told that's coming.

All this brings up yet another issue... What's the standard "dub fee" going to be for digital :30 spots? Most post houses and stations in this region charge a set fee per BetaSP or DV Cam dub. Regardless of the line item and sales tax issues, it's a service that generates revenue and the client pays a fee. I don't know about the rest of you but for us, laying down bars/tone and a :30 spot takes a lot less time going to "tape" then encoding, burning, printing and duplicating a CD/DVD...

~M~

Mike Healey Productions, Inc.

Media Production | Logistics | Fulfillment

http://www.MikeHealeyProductions.com


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