Re: "Tapeless" HD format and delivery

Thanks!

I have the tax issue in check. The issue I'm addressing here is a "Tapeless" HD delivery format of :30 spots on CD/DVD or Blu-Ray. We don't require the services of DG FastChannel and the like. We already get content from them to tag here and distribute.

We're in the business of taking those national taggable spots and doing the fulfillment and logistics on this end. We're talking about several national spots that are made available for regional markets. We tag 'n bag them for local broadcast and distribute to stations for the client. Some markets may need 1-2 dubs where other markets may need up to 10 or more dubs depending on the media buy in each market. Each spot is unique b/c each has a specific tag, ie. 1234 Market St., Sometown, USA Call 555-1212

Once the spots are tagged they have to be "dubbed" here and distrubuted to stations in each market. Not an issue with tape based SD delivery. With clients now going HD in many larger markets we serve, the need is there for HD fulfillment out our door. With so many stations accepting so many different formats we're trying to nail down the most popular delivery formats and give them only a few options when ordering their customizable spots. We don't want to get in a situation where the clients are wanting us to be able to offer every single HD tape and data delivery method to stations across the country. That would be costly for them and us at this point. Not to mention the web ordering logistics. Many clients who place the orders for taggable spots will have no idea what HD format their local broadcast station will accept or if they even accept HD content for local insertion.

I hope this clears up my point ansd what we're trying to accomplish.

Thanks!

~Mike~