Re: New Client...wants it all

Hi,

You said "Simple fact is that those "display spots" do work.."

Where is your PROOF? Show me any study that proves that spot ads work? You can't... But you can go to American Demographics magazine that publishes studiesa and find hundreds of studies showing that spots DON'T work.

There are 2 types of spots (ads that are 2 minutes or less), namely, "Display Spots" which are also referred to as simply "Spots" and Direct Response Spots which are always called Direct Response Spots and nothing else.

Advertisers are finally getting smart and realizing that spots are worthless--they spend the money on spots because they are forced to in order to satisfy their media budget minimum for distributors of retail products.

Agencies make their money by pleasing their clients and an agency really doesn't want to sell direct response spots because they client will know immeditaely that the ads were worthless!

Half hour infomercial time is called either "half hour avails" or "infomercial time" or long format time.

You can go to American Demographics and look up the studies for yourself.

If you want to sell direct through an 800 number then spots are worthless and if you want to amke any real money in the mail order business then you won't use any ad agency!









Bill SerGio