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Re: New Client...wants it all

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Re: New Client...wants it all
by Bill SerGio on Jun 9, 2008 at 12:26:33 am

Hi,

I don't see your point? There are a lot of 800-direct response on TV for many reasons. They may be placed through a timebamk broker so they only cost 50 cents each and therefore are profitable at THAT COST! When a client calls an ad agency and asks "How much will it cost to test my commercial?"... the agency will ask, "What it is budget?" and by coincidence whatever the client's budget is what it costs to test a commercial.... the same is true for what some production companies will they a client when the cllient asks "How much to shoot a commercial?" and the production company asks--what is your budget?

And because you see something on Tv doesn't mean it is making money!

For example, in the case of display spots, the comapny selling a product in retail must show the retail distributors a media schedule that they have spent so many dollars on spot ads in the area the product is to be sold--that money is a total loss to the company in almost every case.

I have literally shot and aired over 600 SPOTS for my own products and in every case I ran my spots through a deal with a timebanker so my cost per spot was always under $1...

Bill




Bill SerGio


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