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Re: To finish that...

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Re: To finish that...
by Ryan Mast on May 25, 2008 at 5:54:15 am

I know a guy who does that. Seriously. A several-thousand dollar used car purchase on a whim. He thought he might need an extra car for his daughter, so went to the dealer, found one that looked okay, paid, and drove it home that day. And it's not like he had ridiculous amounts of disposable income, either.

So I guess it's not implausible, but is that kind of consumer behavior common? Does the ad create a need, or does it play off of ideas already in a buyer's head? If someone was already thinking they needed to replace their car, does the screaming panic of the ad push the consumer over the threshold to get out and actually buy a new car?



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