[Brett Frame] "I live in a city, population 150K. We have done a few simple boards here and there. Each time we are told "you didn't have to go to the trouble." At what level should you be showing up with boards and how detailed a board?"
At every level, really. When you show up with boards, then that shows you are operating at a very professional level and have given the pitch a lot of thought. Even if the client says "you didn't have to go through the trouble," trust me, when you leave, the first thing they're going to talk about is how prepared you were and that the boards were impressive.
In today's world where anyone with a couple thousand dollars can hang a shingle and call themselves a "production company," it's the little things that help you stand out above the crowd. Showing up prepared with boards is one of those things.
Besides if you stay in the habit of creating boards for all your pitches, then it's just another day when you are specifically asked to come in with boards. You've already been doing it all along so it's no big deal.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.
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