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Re: Sadly, PROMAX will be closing its doors forever...

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Re: Sadly, PROMAX will be closing its doors forever...
by Mark Suszko on May 9, 2008 at 9:03:19 pm

The skepticism of New Media is not 100 percent warranted. There ARE people who go to YouTube to look at commercials, heck, there is a network that ONLY plays commercials, called Firebrand.com and it is getting viewers. Their only secret is, the commercials are DAMN GOOD. When I catch Firebrand on my local cable, it's like an NPR "driveway moment", I can't break away, and byt he time I do, I just killed 30 minutes or more... watching nothing but commercials!

Look at BMW's series of commercial mini-dramas called "The Hire" or "The Driver" , directed by several famous movie directors and starring Clive Owen and other big stars.

And there is stuff on the net we just never conceived of before, as meta-advertising/info-tainment. Just one brilliant example of that is Geico's web site,

http://www.cavemanscrib.com/One.html

I would watch that web site's shenannigans in a heartbeat over much of the half-hour pablum on broadcast TV these days.
And none of that stuff was cheaply made. What it had was creativity, charm, humor, drama, everything we always wanted to have in a TV show.

Yes, there's lots of bad stuff on the web. But also brilliance.



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