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Re: Sadly, PROMAX will be closing its doors forever...

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Re: Sadly, PROMAX will be closing its doors forever...
by Tim Kolb on May 9, 2008 at 4:41:54 pm

[David Roth Weiss] "I don't believe the demise of VARs such as Promax is so much about commodity pricing as it is the perception that the value added from VARs has become, or is perceived as unnecessary."

...so...the product becomes a 'commodity' in the vernacular use of the term, no?

Certainly we have more capability than ever before...but as we know from the questions we see here at the cow, there are some pretty large and fundamental gaps in knowledge out there from owners of gear that haven't really completely examined their application of the technology. A good VAR could provide a LOT of value if you bought HDcam and an FCP/Mac system thinking you were going to use FW to load footage...when you could have bought DVC Pro...

This is all semantics in the end and everyone has their own opinion, but our mindsets in the USA are basically consistent with different context...whether you're a union auto worker who shops for everything at Wal Mart so you can buy more stuff...then you wonder where all the good jobs are going...or you're a video editor who buys an off-the-shelf computer, software and some I/O and come to the cow to ask your questions...and then wonder why tech support from all these companies is fading away...then wonder why your customers (who can now order all the same gear that you did from the same websites) don't see the value that YOU add...

It's circular. There is no difference in the irony between these two circumstances...just a different role that we play and a complete lack of recognition for the similarity.

I agree that skill will ultimately win out with clients, but our vendor support system will continue to diminish...






TimK,
Director, Consultant
Kolb Productions,

CPO, Digieffects


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