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Re: Sadly, PROMAX will be closing its doors forever...

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Re: Sadly, PROMAX will be closing its doors forever...
by David Roth Weiss on May 9, 2008 at 4:00:31 pm

[Tim Kolb] "we seem to be putting the same pricing/commodity pressure on our vendors that we decry from our frustratingly myopic clientele..."

I think they are two very different things and as others have pointed out, I don't believe the demise of VARs such as Promax is so much about commodity pricing as it is the perception that the value added from VARs has become, or is perceived as unnecessary.

As an example, Macs are priced the same everywhere. Internet stores and big retailers (like Fryes) cannot undercut Apple's established pricing (or the VARs) if they want to continue to sell Macs. So, once pricing of the commodity is no longer variable, customers are simply gauging the value added by a VAR against configuring the same machine at the same price themselves. I think its clear that many are making the decision, right or wrong, that the valued added doesn't seem to be valuable enough like it once did.

David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


A forum host of Creative COW's Apple Final Cut Pro, Business & Marketing, and Indie Film & Documentary forums.


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