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Re: So, it's started...

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Re: So, it's started...
by Brendan Coots (beenyweenies) on May 9, 2008 at 7:18:15 am

Maybe, but we've all seen similar things come and go. When blogs first took off, every marketing guru out there was insisting that every business needed a blog, and that they would lead to some revolution in communicating with customers. They pushed the blog angle over and over again. Well, how many corporate blogs have you been to lately?

YouTube's demographic is primarily the 20-something, goofy-video watching A.D.D. child. You think they're on YouTube watching a Gillette video? Hell no, they're watching The Hamster Stare. The marketing teams at these companies may lie to themselves for now and believe that it's the medium, not the media that attracts people to YouTube, but they are dead wrong. I would wager my job (and I guess I kind of am) that people aren't watching commercials on YouTube any more than they send a buddy request to the Mac N' Cheese Myspace page or watch the Pantene "viral" videos.

Social media is just that - a way to socialize and talk with your fellow humans. It is a place to relax, not to buy or be sold. After all, what kind of "conversation" can you have with someone who only wants to sell you something? This is why the whole corporate blog idea fizzled. What could they possibly say that would maintain a meaningful dialog?

Brendan Coots

Splitvision Digital

www.splitvisiondigital.com


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