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Re: Sadly, PROMAX will be closing its doors forever...

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Re: Sadly, PROMAX will be closing its doors forever...
by Tim Kolb on May 8, 2008 at 12:02:09 am

Unfortunately NLE configuration firms don't have a bright future across the board.

Unfortunately the market wants cheap...and like the man said, the manufacturer can sell direct around you without having to pay your employees or heat and cool your floor space if they choose...

Adobe's box 'o plenty of software is now cheaper than After Effects was 5 years ago alone...and with much less capability than it has now BTW.

I think there are vendors who build custom workstations for a variety of purposes like animation and 3d that can dabble in NLE machines, but it's damn difficult to make a living at NLE integration (ProMax, DVLine, etc.) when the customer only values the equipment, not the know-how that goes into building and supporting the product...

Interesting that many of us in production are dealing with the same mentality from our customers and crying loudly at clients who don't want to pay us according to our expertise because their nephew got an iMac and FCP for his birthday and that's all you need, right?

Expertise is something becoming more difficult to market as it's worth seems to be inextricably linked to ever-lower cost tools during the "democratization" of our industry... too bad for us...and those that we buy from.

Sorry for the rant.





TimK,
Director, Consultant
Kolb Productions,

CPO, Digieffects


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