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Re: difficulties with clients

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Re: difficulties with clients
by Todd Terry (Todd at Fantastic Plastic) on Apr 4, 2008 at 5:49:52 am

I think at this point the solution is pretty obvious... cut it EXACTLY like the client wants, right down to the frame they say... no matter how bad it looks or how unhappy you are with the end results.... do it quickly... and move on.

As others have said, it's the client's money and the client's project... they have the call on final cut.

As someone whose company primarily produces broadcast commercials I had to learn a similar hard lesson myself many years ago... and finally had to come to the realization that they are just commercials.

You're not making art... you're selling soap.

Every now and then a great client will come around that shares or accepts your complete vision, and you'll walk away with a spot that both sells a product... and is art... or, at least something that you are proud of.

There's a reason that not everything that gets produced "makes the reel."


T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com






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