Re: Cold Calling...or not?

Cold calling is very, very difficult... if you get a 3% response rate, then you are kicking butt!

But... I've done it before, and had some success before. Just remember that with every "no" you get, you are getting closer to the "yes".

Here's a few tips:

- Do your homework! Find out who the decision maker is *before* you ever pick up the phone. Find out what their business does, and figure out how you can help them *before* you call, so that you can say "Well, Mr. Prospect, I read in the paper yesterday that your company is expanding into (blank)... have you considered a new video to tell your potential customers about that?" Doing your homework, and showing Mr. Prospect that you've done your homework, will quickly separate you from the pack.

- Call in the morning (8:00-8:30), or at the end of the day (5:30).. you may avoid the GateKeeper this way, and get Mr. Prospect on the phone.

- Remember, they want you to help solve their problems, not give you business just 'cuz you're a nice guy.

I *do* think that corporate video is not what it was - everything is internet now... you must have these skills in your repertoire, or know good freelancers who can do this for you. "A video? Ehhhh... I really need a website...." is something that I bet you are hearing a lot...

Good luck!



Christian Glawe
editor/compositor
www.christianglawe.com
Read my blog: http://blogs.creativecow.net/blog/111
Pain is temporary... film is forever.