Re: OTOH -- the superfast pro

I think a seasoned pro who does a "two-hour job" in 30 minutes would be justified in spending an hour doing computer maintenance, and billing for 1.5 hours.

Maybe, maybe not....

I think what it comes down to *is* market, and *knowing* your market. Spend some time researching what other folks in your market are charging for similar services... the bigger houses will be higher, since customers are also paying for the Leather Sofa, and the Bagel Tray, and the Pool Table, etc....

I think to say that "market doesn't matter" is to miss a big part of the equation.... here in LA, $125 puts you in with the small fish, one-man/two-man shops, etc.... but, if you're living in Peoria, doing local/regional car spots, I don't know if $125 would work in that market.

Know your market, know your market.... and know your market. You need to know what the guy/gal down the street is charging, and how good he/she is... I'll bet that your client (if it's a first-time client) *has already* called the guy down the street - but there's probably an objection somewhere... which is why he's talking to you!

Christian Glawe editor/compositor christianglawe.com Read my blog: http://blogs.creativecow.net/blog/111 Pain is temporary... film is forever.