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Business is about more then price!

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Zane BarkerBusiness is about more then price!
by on Jan 11, 2008 at 6:38:43 am

Aaron, I understand why you are upset, you feel that we are ignoring your question. The fact is that we saw bigger issues then pricing that should be addressed.

Business is all about image!!! Your website is the often the face of that image. For someone who is trying to sell a creative product your website screams to people that you have no creative bone or mussel in your body. Most people will take a quick look at your website and immediately dismiss you as a creative professional, before even looking at your sample video, and long before they would wonder what your prices are. It would be well worth it to spend a little money on a web template to use for the site.

As for the video issues on the website. As media professionals here on the Cow we have the ability to play far more types of video, then the average person. As video professionals we often go out of our way to make sure we can watch all types of web video. So when the professionals cannot play the video on your site it means that a large portion on the average computer users will also not be able to play the video, because they don't go to the lengths we do to ensure that we can watch it all.

Again it is not that we don't want to help you with your questions, it is just that we saw bigger issues then pricing. You need to be able to keep people interested long enough that they want to know what your pricing is. The first thing they see is the website, the send thing they see is your demo reel. They see both of these things before even looking into what you charge. That is why I focused on the website and then the demo reel.

If you get both of those things looking really good then you can actually charge more for what you do because the customer then believes that you are worth more Right now your website tells people that you are not worth paying to do any creative work at all. Get the website looking really good and top that off with an impressive demo reel and you can charge whatever you want.


Don't let technology get in the way of your creativity!


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