Honestly I've heard numbers from $10,000 - $100,000 per episode. The average seems to be $25,000 - $40,000 per episode.
Newer shows generally get on the low end of the scale unless you're bringing in a major star.
An excellent resource for questions like this is the ReelScreen Summit which is held in Washington DC each year. I went two years ago and have never had one on one face time with the heads of Discovery, History Channel, TLC, Food Network and several others like I did there. You can flat out ask them what their target budgets are and what they are looking for in the new season.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.
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