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Re: NAB Urban Legend?

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ronsussRe: NAB Urban Legend?
by on Nov 19, 2007 at 5:37:42 pm

At last years show Shake was nowhere to be found at the Apple booth because Apple had nothing new to show for that product and it will more than likely be integrated into FCP and or Motion in the near future. But its absence led to much speculation and many rumors. Avid does indeed need to streamline and focus and the decision to not be at NAB may allow them to do just that. None the less it is fueling rumors and speculation about the future of Avid in general and lets face it, everyone gets a good ten year run in this industry and if you don't keep up with the demands of your clients and the changes in technology you go away, no matter how entrenched you are in the industry. Least we forget EMC2, Editdroid, and others I can't even remember. and even though I am cutting on FCP, I would hate to see Avid go away.


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