Re: NAB Urban Legend?

Hello Graham,

I must say, we appreciate you taking the time to sign up here at the COW and to don your bullet-proof vest and come in here and address the crowd.

This kind of appearance is exactly the kind of thing that Tim and I (and others) have been arguing is far more apt to happen online or at a roadshow, than on the battlefloor of NAB.

I have met many Avid leaders in the past, David Krall, Chas Smith, et al, but it is always just a few minutes and then they are off to something else or I have to run to an appointment. It's the nature of the beast.

But it's different in the roadshows that I have been to, the most recent was a two day trip to San Jose to hang out with about 10 key people from Adobe to see the CS3 line before it shipped. We went to breakfast lunch and dinner together. We talked. I complained about some of the most obvious things that they had done wrong, core things that really needed to be addressed. Around the table sat some pretty savvy people and they piped in with their own versions and additions to what I was saying.

It was something the like of which I have never seen in all my years at NAB. It just doesn't happen. Well, at least not for me.

One of the things that surprised me in your recent move, is that you were able to pull it off as quickly as you did. Tim and I had been talking that we expected that Avid would be the first major to put down their foot and say "no more" to NAB's ever skyrocketing costs and fees. But we figured that you had at least one more year of being there. That you did it in your first year at the helm is a surprise.

So, gutsy move, Graham. :o)

Thank you for stopping by and I'm glad someone warned you to don the asbestos undies before you came, you will likely need them with some of the people who visit here at the COW.

If you have the time, Tim and I would like to record a podcast with you discussing your recent appointment, what you are up to, your goals, why no booth at NAB in 2008, etc., if you have the time. Interested?


Best regards,

Ron Lindeboom
creativecow.net
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