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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Raymond Motion Pictures on Nov 16, 2007 at 9:29:11 pm

'Conspicuous absence' keeps a lot of big players from dropping out of trade shows. They don't want to provide grist for the rumor mill, so they hang on. I would not doubt that the decision to do NAB has been argued each of the last few years in Avid's conference rooms. This year the axe fell - next year it may not - if they come back, they will come back with an improved product.

There must be some soul-searching going on there and where a 141 million dollar budget for 'research' went to last year...

Wouldn't the first dollar spent on 'research' have told them that they need to listen to their customers, when the perception found everywhere is that they don't? That left $140,999,999.00 to fix it.

Now they say they are listening - why did it take the brick wall (they have run into) to make that happen?


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