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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Dmods on Nov 16, 2007 at 6:10:22 pm

Great point regarding necessity. And I definitely understand the serious costs to attend and exhibit - especially when it is a constantly inflated price - and takes most exhibitors longer in their fiscal year to recover the costs. Real value or not, 100,000+ attendees perceive some value. And perception has a way of becoming a frightful reality. You may be right about the full demise of trade shows, my point is I've heard people predict the demise for over a decade - and they had help with 911 and a bad economy, yet they still go on. A main cause is the inclusion of mini-conferences under the umbrella of NAB that keeps people interested. So maybe the need for exhibition is less, but the point of a larger conference seems to be still relevant.


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