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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by angus (Angus) on Nov 16, 2007 at 2:57:52 pm

Hi Paul,

I far from being an Avid fanboy, and I'm certainly no appologist. But they have recently sold one of the biggest Unity systems in the world (apparently!!) into Beeb Scotlands much heralded new base at Pacific Quay in Glasgow.

Broadly though, I agree with you. I don't believe customers will be willing to wear the restictive nature of avid product for much longer; certainly not in the numbers that they have been. They're very vulnerable to a robust, professional and open PC based editor - If Autodesk hadn't lacked the bottle and/or foresight to persevere with Edit*, they'd probably be far worse of than they are. In fact they might have been toast already.

Having said that, it's a mugs game writing of Avid

laters

Angus


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