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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Aanarav Sareen on Nov 15, 2007 at 11:25:55 pm

Since I am an adviser for CNN (New York), I can definitely say that FCP is increasingly coming into play. But, a majority of the prime-time shows and documentaries are still using Avid.

I was also with ABC over the summer and NO ONE wants to even consider FCP, PPRO or any other editing system. ABC's entire news network is connected with Avid. Heck, the people that are editing 30 second sound bites are also using Avid.

And, to those that say that Avid is losing money, you are correct as well. Take a look at their income statement:

http://finance.yahoo.com/q/is?s=AVID&annual

Their net income has been reducing over the past couple of years. However, their revenues are UP. A majority of their cost is coming from "cost-of-revenue," and not going to trade shows will certainly reduce this cost.

Here is some further analysis about NAB, Avid, and resulting sales:
http://finance.yahoo.com/q/is?s=AVID

See anything different with the quarter ended Jun. 30?

Here are 2 observations: a) cost of revenue is up, resulting in a net loss and b) sales are the second lowest amongst the 4 quarters.

I think that this indicates that NAB really made NO difference in their bottom line!

I think that this is a great move by Avid. This year, I was at NAB to purchase a few things for my local studio, but we already knew what we wanted to purchase and had done our research. We could have easily gone to B&H, purchased the items and avoided the entire Vegas trip (hassle).


premiere@asvideoproductions.com
http://www.asvideoproductions.com/techtalk


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