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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Timothy J. Allen on Nov 15, 2007 at 9:58:15 pm

... besides YouTube's video Editing partnership already seems to be with Adobe. ("Remixer-powered by Adobe Premier Express")







Yes, it's not a full fledged editor, but then again, youtube is not the same as your HD Home theater either.

I think Avid is simply making a cost decision based on valid market research data. It's simply easier for customers to make contact with company reps and find out specific product news than it used to be, which makes those customers who normally attend NAB for those reasons, less likely to attend. If Avid's purpose of having a visible presence at NAB is connecting with current and future purchasers (notice I said "purchasers", not "users", they have several options available these days.

CBS is not attending the National Association of Television Programming Executives (NATPE) conference this year. Traditionally, the NATPE conference has been touted as "the place where distribution deals are born". CBS simply feels that they don't have a need to put that kind of money into the NATPE convention this year. Where are they putting the money they saved? They are trying their best to get a jump on their competition in figuring out how to how to "monetize" web distribution of their content.

I see Avid's situation as similar. Like many vendors of whatever product, they are simply trying to focus their limited marketing resources on connecting with the specific portion of their customer base that will provide the most return on investment. Just like everyone else, they are trying to avoid spending time on the grinders and more on the folks who will actually give them increased revenue streams.







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