Re: Avid says No to NAB 2008

[walter biscardi] "I honestly pay no attention to movies because that's not my market. And as you say, 400 major movies. That's a pittance compared to thousands upon thousands of projects created for all the television networks and stations each year. I'd rather concentrate my efforts on those projects that try to land one high profile movie. That single movie won't earn us the same income as the almost 200 projects we will complete this year alone."

Yes, I agree with you 100% in your situation, Walter. My point was that these 400 movies represent Sony Imageworks, Dreamworks SKG, Paramount and many, many others who buy huge infrastructures -- systems that bring massive purchases to Avid.

I also agree with you that in the world of smaller shops and indie producers, Final Cut FAR exceeds the incursion of systems hailing from Avid's Tewksbury, Massachusetts shipping address.

No argument from me there. ;o)

And am I saying that Avid's strategy is a shoe-in for success or that I think they will be a dominant player always in the days ahead? I really don't know. If they play their cards well and make the right moves, they could be. But if they don't serve their core market as well as they have to date, they could become a thing of the past.

It all remains to be seen as the big and little hands on the clock go round and round...

Best regards,

Ron Lindeboom
creativecow.net
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